Trade shows offer excellent opportunities for companies to make an impact on future customers, business partners, and industry leaders. First impressions matter, and company branded apparel makes a positive impact! Don’t wait to get your business set up with trade show company branded apparel that will set you apart from the crowd!
Appearance Matters at Trade Shows. Always.
The old adage, “You never get a second chance to make a first impression” could not be truer, or more applicable, to trade show participants. Your company has mere seconds (7 to be exact) to establish itself as trustworthy, approachable, friendly, and knowledgeable in the eyes of those visiting your trade show booth.
One of the best ways to set the tone for positive influence is through appearance which includes apparel branded with your company’s name or logo.
Surprisingly, or maybe not, clothing can instantly determine how someone feels about you. The perception of your trade show employees is a direct reflection of your business. Professional and brand appropriate apparel creates a lasting impression on those visiting your booth and aides with brand recall once the show is over.
Where to Begin with Company Branded Apparel
First, kudos to you for thinking about the importance of company branded apparel to a trade show appearance! There is often so much attention paid to a business’s trade show booth that the look of those working the booth is overlooked. The truth is the image your staff conveys could have a massive impact on the success or failure of the event for your company!
Knowing where to begin with incorporating company branded apparel into your trade show game plan can have your mind spinning. Here are some things to consider:
- Location: Where and when the trade show is taking place will help determine your company branded attire. In order to put your company in the best light, those working your trade show booth need to be comfortable. Being too hot or too cold will make a difference in the way your staff interacts with visitors to your booth.
- Dress code: Understand the vibe at the trade show you are attending so that you can ensure your branded apparel meets the standard. You want to appear professional, but not overly formal.
If the trade show you are attending is made up of fitness companies, your attire can lean toward athleisure wear. However, if your company skews toward the accounting industry, a more polished look would be suitable.
- Comfort: Trade shows make for long days. You want your staff to remain comfortable and fresh from start to finish. Stay away from clothing that is too restrictive or tight.
- Accessories: Less is more when it comes to adding accessories to trade show apparel. Unless your company manufactures jewelry or accessories, keep them to a minimum. They can be distracting to the overall look of your brand.
- Simplicity: You want your brand to be remembered and recognized. The best way to do that is to keep your branded apparel simple, sleek, and consistent. Make sure your booth aesthetic matches the appearance of your branded attire.
A company with trade show exhibition expertise, like Earnest Images, can be a valuable asset in the development of your branded apparel. Not only can you get assistance in the planning stages of your apparel, but you can make sure your overall trade show appearance is cohesive and efficient.
Besides company branded apparel, the following elements could make a huge difference in the first impression of your company on trade show attendees:
- Smile: You naturally appear more friendly and welcoming when you smile. It’s a great way to make a positive first impression and put your potential customers at ease.
- Eye Contact: Eye contact shows that you’re interested and paying attention to what another person is saying.
- Posture: Standing up straight makes you look more approachable and comfortable. Try not to cross your arms as this gives the impression that you are closed off.
Plan Early
Planning for trade shows can take months. Finalizing the look of your company branded apparel and putting in your order is a big step toward being prepared. Knowing exactly how your trade show booth employees will look to those visiting your booth can help guide the rest of the preparation process.
It’s never too early to develop your company’s branded material. Giving yourself enough time to do this will result in branded apparel that is thoughtful, unique, and memorable.
Need help in developing your company’s branded apparel? Reach out to our team at Earnest Images for all of your trade show needs!
