Why promotional products work
Most business owners, no matter if their business centers on a product or on a service, want to get their brand in front of as many people as possible. And not only do they want people to see their brand, but they also want those people to create positive associations with that brand.
It’s a simple concept, and, of course, it’s an effective one. There’s a reason why companies like Amazon, Apple, Google, and Microsoft are the most highly recognized brands in the world, and it’s not just because they earn historic levels of revenue and have seemingly bottomless marketing budgets. Like any business, they had to do things that showed their customers value, over and over again, in order to create strong, positive brand associations.
One crucial aspect of building brand awareness is through the use of promotional products. The beauty of promotional products is that they can be just about anything, from pens and notebooks to water bottles and reusable bags, and so much more!
You can make the branded item complement your product or service, a particular sale or product release you want to publicize, or you can simply use promotional products to keep your brand top of mind with your existing and potential customers.
Here are some of the most common reasons brands choose promotional products
They are promotional — and practical! Every time your customer picks up the pen featuring your brand, it’s a moment where your business enters into their mind. No other form of advertising can do this!
Promotional products can strengthen your customer relationships. Many businesses use the holiday season as an opportunity to say thank you to their customers, and they use promotional products as the vehicle to express their appreciation. Use this as a means of telling your brand’s story. Your customers will feel appreciated, and this just might increase next year’s sales!
Promotional products are a way to showcase the quality and imagination of your brand. When choosing promotional products, consider the way in which you want your brand to be perceived. Choose quality items that can be associated with the quality of your service and clever products that stand out from the competition.
4 things to consider when choosing promotional products
Brand colors — Your promo products should always match your brand!
Logo treatment — Is your logo and contact info easy to read? Legibility is vital!
Practicality — Will folks actually use or remember this product?
Quality — Be wary of using low-quality products that might create negative associations
Why you should choose Earnest Images for your promo products
Earnest Images has a great deal of experience in helping brands just like yours provide your customers and prospects with memorable, functional, and high-quality swag items that will foster positive associations with your brand.
You’ll never have to worry about your logo rendering properly, or not being able to find the right colors to match your brand identity. The Earnest Images team has a commitment to quality that is second to none.
Promotional products possess a marketing opportunity like no other. You can tailor the product directly to your audience, giving them a useful item that they can use over and over again, all the while associating their great experience with your brand. It’s tangible in a way that print and digital advertising can’t be.
We love to work with our clients to get a deeper understanding of their brand, their marketing goals, and the ways in which they hope to use promotional products in their marketing strategy. Together, we create a plan designed to help them engage their audience and build valuable brand equity.
How do you want your customers to perceive your brand? Let’s work together to find the right promotional product that will help you achieve that goal!
Isn’t it time to add promotional products into your marketing mix? We love to make our customers look great, and that’s exactly what we’ll do for you. It’s all part of the total quality approach we’ve built our reputation on.
Contact Earnest Images TODAY to get started.