Eye-catching, interesting, interactive, visible, and attention-grabbing! All of the ways you want your trade show display to be conveyed. Traditional custom booth designs are great, but did you know you could have a modular trade show display that is customized and so much more? Keep reading to learn more about the benefits of modular trade show displays!
Modular Trade Show Displays
Modular trade show displays are made up of structural blocks that can be easily configured in different ways, making them customizable to whatever space you’re presenting in. The need for a new display or booth for each trade show you participate in is negated by investing in a modular display as they can be used over and over. With tight marketing budgets, and rising trade show costs, a modular trade show display can be a smart choice for your business!
Benefits of Modular Trade Show Displays
When you hear the word “modular”, you may think “quick to set up and easy to move”, and you wouldn’t be wrong. However, the modular trade show displays of today are so much more! Gone are the days of sacrificing style and design for efficiency.
Modular trade show displays offer a lot to businesses who invest in them. One of the most compelling benefits, that should be considered first, is the return on investment that they provide. Above all other benefits, that is the advantage that is most important to your bottom line, and thus to your business!
There are various other benefits that should be considered when deciding on a modular trade show display, these include:
Versatility: The ability to change and adapt a modular display to the space it occupies is the definition of versatility. By making simple changes, a modular display can fill a large 20X20 space or a smaller 10X10 footprint using the same structural blocks in different ways. This versatility can save you time, money, and effort.
Customizable: A modular display offers you the ability to customize your entire display! Presenting your message, logo, tagline, images, and graphics is simple to do and delivers your message to your audience in an aesthetically pleasing way. If you have different products you are highlighting at different trade shows, you can also easily switch out your messaging before each show.
Durability: Modular trade show displays can be strong and lightweight, like those created by Earnest Images. This means that they are easy to pack and ship, but do not compromise in their ability to be used over and over again. The investment in a modular display is a long-term one where you get the most value for your money!
Cost-Efficiency: For businesses that need to watch their marketing dollars–all of them!–modular displays are a great route to take. Modular displays look more expensive than they are! Companies like Earnest Images also offer ways to expand your modular display along the way as you decide to promote more products, or as your business grows.
Portability: Packing up and moving a modular display is much easier than a traditional display booth. Modular trade show displays are constructed out of lightweight, durable materials making them easy to pack, ship, and store. This is a huge advantage, especially if you’re traveling from one trade show to the next.
Space-Efficiency: The size of the space allotted at a trade show usually dictates the booth your business decides to use, which can be expensive and confining. Modular trade show displays allow your business to move and reconfigure the design of the display to fit any space. This aspect also makes a modular display more attractive because it can be used in so many different settings–saving your business money!
Striking Design: While the focus of a modular trade show display is usually on the savings and efficiency it provides, modular displays can also be very cool to look at! Lightweight materials offer the ability to construct and light the display in interesting ways. High end finishes, like the ones Earnest Images uses, also increase the visibility of the display.
If you haven’t considered a modular trade show display for your next trade show appearance, you should! The advantages of a modular display over a traditional display are vast!
Contact Earnest Images today for all of your modular trade show display needs!
