Tips for Outdoor Trade Shows & Events

The task of organizing, planning, and executing a successful appearance at a trade show or event can be filled with anxiety, sleepless nights, and worry. Taking that trade show or event outdoors triples those feelings of nervousness. Below are some tips to help you keep calm and plan for anything that might try to interfere with your success at an outdoor trade show or event! 

When participating in an outdoor trade show or event, plan for anything that could happen because if you don’t, it will happen. Outdoor trade shows and events are excellent opportunities to showcase your business, network with potential customers, and generate new business. However, these outdoor events also include a host of unique challenges for those participating in them. Here are some tips to make sure you make the most of your investment in an outdoor trade show or event! 

1. Prepare for the Weather

The obvious first thing to think about when planning to participate in an outdoor trade show or event is being prepared for anything Mother Nature throws your way. Bringing weather-resistant equipment, such as tents, canopies, and tarps, to protect your display and products from the rain or sun is essential. Those working at your display should wear weather appropriate clothing and footwear to ensure they are comfortable and focused on representing your brand or business in the best way possible. 

2. Plan Your Booth Setup 

One of the most critical elements of a successful outdoor event is having a well-planned booth setup. Visit the space before the trade show or event! Consider the size and layout of your display, and ensure it is easy to navigate and visually appealing. 

Make sure your booth is sturdy enough to withstand any inclement weather. Consider the damage the sun can do to your booth over time and spend the money to protect it. Also think about adequate lighting and signage to draw attention to your booth, and ensure that branding is consistent across all materials. 

3. Engage Attendees with Interactive Experiences 

Outdoor events provide a unique opportunity to engage with attendees. Consider incorporating interactive elements such as product demos, contests, or games, into your booth setup to attract attendees and encourage them to spend time at your booth. This is an excellent way to create a memorable experience and increase engagement with your brand or business. 

Handing out bottles of water branded with your business at an outdoor event or trade show is also an excellent way to encourage attendees to visit your booth. 

4. Staff Your Booth with Knowledgeable and Friendly Representatives 

Having knowledgeable and friendly staff at your booth is vital for creating a positive impression on attendees. Your staff should be well-versed in your products or services and capable of answering any questions attendees may have. Encourage your staff to engage with attendees, ask questions, and create a welcoming and friendly atmosphere. 

Take care of your staff as well. Working in a booth can be exhausting and tough on the body–especially at an outdoor event or show. Make sure to keep your staff hydrated and fed so that they can represent your brand or business in the best way possible. 

5. Offer Exclusive Promotions or Discounts 

Offering exclusive promotions or discounts can be an effective way to incentivize attendees to make a purchase or engage with your brand or business. Consider offering a limited-time discount or promotion exclusively to attendees of the event. This can create a sense of urgency and encourage attendees to take action. 

6. Network with Other Vendors and Event Organizers 

Networking with other vendors and event organizers can be an excellent way to create long-term partnerships and collaborations. Take the time to connect with other vendors and event organizers and exchange business cards. Learning more about other vendors’ products or services can give you valuable insight into industry trends and may lead to new business opportunities. 

7. Follow Up with Leads After the Event 

The end of the event doesn’t signify the end of your marketing efforts. Be sure to follow up with leads you’ve generated after the event and continue to build relationships with them. This could include sending a follow-up email, reaching out via social media, or even making a phone call to thank them for stopping by your booth. 


Participating in a trade show or event is an expensive but exceptional opportunity for your brand or business. Moving that trade show or event to the great outdoors increases the planning that needs to be done, but also gives your brand or business a new environment to shine in. Consider the tips above when planning your participation in an outdoor trade show or event and take the anxiety out of the planning process. 


Planning an outdoor trade show or event for your business or brand? Reach out to Earnest Images to help make your vision a reality and bring your booth to the next level in any environment!

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